Our Mission, Vision & Core Values

Core Values: Integrity, Excellence, Customer Focus, Technology Edge,
Responsibility, Team Work, Valuing People.
Principles of Our Success

OUR VISION & MISSION

Vision
To be a dominant multi-location production company in Engineered Thermoplastic Compounds, Engineering Plastics, Color & Specialty Additive Master Batches thus establishing itself as a top-performing compounder with multiple product range and developing new applications close to OEMs and associated sectors of Automotive, Railway, Defense, Furniture & House Hold.

Mission
- To provide the highest quality materials based on advanced technology to our customers and ensuring to meet the challenging and ever-increasing market demands.
- To respect the strength and capability of our employees, customers, and associates.
- To honor all commitments we undertake.

OUR CORE VALUES

Integrity: At APPL, we strive to uphold truth and honesty even under the most difficult circumstances.
Excellence: We are nothing if not the best at whatever we do, is APPL motto.
Customer Focus: APPL is committed to consistently delivering value and dependability to our customers.
Technology Edge: In a constantly evolving world, we continually invest in the development of new technologies, products, and processes to stay on top of the competition.
Responsibility: Not only does APPL take complete responsibility for the efficacy of its products but also for the growth and well-being of its employees.
Team Work: APPL is only as good as its many teams. Creating an environment where individuals can work together in harmony and help themselves and the group grow further is a top priority.
Valuing People: Every single employee, customer, and supplier, is treated with the utmost respect and dignity. Both individual and team achievements are celebrated and ample opportunities are provided for personal and professional growth.